Marc Lamber
Founder & Director · NYU Law ’91
- Phoenix Personal Injury Lawyer
Not a billboard lawyer.
Not a TV lawyer.
The PI attorney other lawyers trust with their families.
For 34 years, Marc Lamber has been the real deal Phoenix injury attorney — handling everything from catastrophic injuries to wrongful death and premises liability cases. A true Phoenician who worked at Smitty’s as a kid, graduated from Shadow Mountain High School, and grew up attending Suns games with his dad. Today, he’s the attorney judges consult, journalists call for expertise, and fellow lawyers trust with their own families.
Serious injuries need serious lawyers
National firm power. Trusted by the media. Results you deserve.
For 34 years, Marc Lamber has been the real deal Phoenix injury attorney — handling everything from catastrophic injuries to wrongful death and premises liability cases. A true Phoenician who worked at Smitty’s as a kid, graduated from Shadow Mountain High School, and grew up attending Suns games with his dad. Today, he’s the attorney judges consult, journalists call for expertise, and fellow lawyers trust with their own families.
34+
years
of experience
of experience
99%
WON OR SETTLED*
99% Sucess Rate.
Over 690+
5 Star Reviews
5 Star Reviews
$0
NO FEE PROMISE
No fee unless you get paid.
Trusted & Recognized
10,000+
Cases Handled
$100M+
Won for Clients
100+
Years Combined Experience
4.9
Google Rating
10,000+
Cases Handled
$100M+
Won for Clients
100+
Years Combined Experience
4.9
Google Rating
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Recognized. Respected. Relentless.
Why Thousands of Clients Have Chosen Lamber Goodnow
At Lamber Goodnow, we are not just practicing law, we are revolutionizing how injury victims are represented. Our team combines decades of experience with innovative legal strategies to ensure every client gets the justice they deserve.
Big-firm power with personal attention
As a division of Fennemore, your case gets the resources of a national firm and the attention of a boutique team.
Insurance-side insights
We anticipate insurance playbooks because we used to sit on that side of the table.
Technology that changes outcomes
From VR reconstructions to forensic data, we make the truth understandable to adjusters, judges, and juries.
Recognized authority
When the news needs legal expertise, they call us. That external validation matters when insurers measure risk.
Clear, respectful communication
You will always know what is happening and why. No runaround. No legalese.
Trusted by judges and lawyers
When judges and fellow attorneys need a personal injury lawyer for family, friends, or complex cases, they refer to us. Our reputation precedes us. We are the lawyers’ lawyer.
Over $100 million recovery for clients
Our track record speaks for itself. These results reflect our commitment to maximizing compensation for injured Arizonans.
IMPORTANT: Past results do not guarantee future outcomes. Every case involves risk, including the risk of loss. Results depend on the facts and law applicable to each unique case.
Types of Injury Cases We Handle
We specialize in personal injury law across multiple practice areas. Our experienced attorneys know how to win cases and maximize your compensation.
No Fee Unless We Win
We believe in your case — so we invest our time, resources, and expertise upfront. You pay nothing unless we recover compensation for you. No hidden costs. No hourly billing. No financial risk to you or your family.
The Voice Arizona Media Calls First
When journalists need expert insight on traffic safety, crash liability, or victims’ rights, they call Marc. Not because of advertising — but because of expertise earned over 34 years.
Recent Features
Educating the public. Advocating for safer roads. Protecting Arizona families.
34+ years of experience, dedicated to helping Phoenix and Arizona residents understand local personal injury laws and protect their legal rights.
Your Case, Step by Step
Personal injury claims can feel complicated. At Lamber Goodnow, we make the process simple with clear, step-by-step guidance.
Here’s how we support you:
Listen and assess
Free call with an attorney to understand injuries, medical status, and goals.
Preserve and investigate
We secure evidence fast. Scene photos and video, black-box data, witnesses, police reports, business and property records.
Build the case
Medical documentation, expert review, and where helpful, VR or 3D evidence to clarify what happened.
Demand and negotiate
We present a complete, trial-ready package. Most cases resolve here because the evidence we present for you is undeniable.
File and try if needed
If the offer is not fair, we are prepared to file and take the case to trial.
You receive your maximum settlement
We receive the settlement funds, clear them, and issue your payment with a detailed statement.
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Contact Us TodayThe Team That’s Changing Injury Law
At Lamber Goodnow Injury Lawyers, we combine decades of experience with one goal: delivering the justice you deserve.
Personal attention from experienced attorneys
Our attorneys bring both empathy and expertise to every case, guiding clients through each stage from investigation to settlement or trial. Recognized for their integrity and skill, they provide personalized support with clear and consistent communication so you always know where your case stands.
Proven track record of multimillion-dollar recoveries
The Lamber Goodnow team has secured tens of millions of dollars in verdicts and settlements for clients throughout Arizona. From catastrophic vehicle accidents to complex liability claims, our results demonstrate a commitment to achieving the best possible outcomes for those we represent.
Data-driven growth and technological leadership
We utilize advanced technology such as virtual reality recreations of accident scenes and 3D-printed evidence to bring the truth to life. By combining data-driven strategies with creative advocacy, we make sure every case is presented with maximum impact.
Strategic partnership rooted in local and national strength
As part of Fennemore Craig, we offer the resources of a nationally respected firm along with deep-rooted local knowledge of Phoenix courts and communities. This powerful combination ensures aggressive advocacy backed by experience, insight, and trusted relationships.
Phoenix’s Foremost Personal Injury Legal Team
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Lamber Goodnow Injury Lawyers
2394 E Camelback Rd #600 Phoenix, AZ 85016
5.0
Over 550+ 5 Star Reviews
Not All Injury Lawyers Are The Same
You’ve seen the billboards. You’ve heard the jingles. Here’s how we’re different.
The Other Guys
Billboard & TV Lawyers
- Call centers answer your calls
- You're a case number in a volume practice
- Paralegals handle most of your case
- Quick settlements to move to next case
- Credibility built through advertising spend
- Insurance companies know they'll settle fast
Jingles. Rhymes. Mascots. Catchy slogans.
Our Approach
Lamber Goodnow
- Direct access to your attorney's phone
- Selective caseload means personal attention
- Attorneys involved at every step
- Fight for maximum value, even if it takes years
- Credibility built through media expertise & peer referrals
- Insurance companies know we go to trial
The attorney other lawyers trust with their families.
Free Consultation - Start Here
Have You Been Seriously Injured in an Phoenix Accident?
Get Your Free Consultation
What Compensation Can You Recover?
Arizona law allows injured victims to recover both economic and non-economic damages. In cases of egregious misconduct, punitive damages may also apply.
Lamber Goodnow
Measurable financial losses
- Medical expensesER visits, surgeries, hospital stays, medications, medical equipment
- Future medical costsongoing treatment, rehabilitation, therapy, anticipated surgeries
- Lost wagesincome lost while recovering from your injuries
- Lost earning capacityreduced ability to earn income in the future
- Property damagevehicle repairs or replacement, damaged personal items
- Out-of-pocket expensestransportation to appointments, home modifications, hired help
Non-Economic Damages
Quality of life impacts
- Pain and sufferingphysical pain endured from your injuries
- Emotional distressanxiety, depression, PTSD, fear
- Loss of enjoymentinability to participate in hobbies, activities, or sports
- Loss of consortiumimpact on your relationship with your spouse
- Disfigurementscarring or permanent physical changes
- Disabilitytemporary or permanent limitations on daily activities
Punitive Damages
When misconduct is egregious
Arizona courts may award punitive damages when the defendant’s conduct was particularly reckless, malicious, or showed a conscious disregard for safety. These damages punish wrongdoers and deter similar conduct.
Common scenarios include:
- Drunk or drugged driving causing serious injury
- Companies that knowingly ignored safety violations
- Intentional or malicious acts causing harm
- Fraud or intentional misrepresentation
Have Questions?
Get answers to the most common questions about personal injury cases.
Don’t see your Question? We’re here to help.
When should I speak with an attorney following an accident?
A: You should contact a Phoenix-based injury attorney immediately because the events are most fresh in your memory immediately afterward. Before you talk to any insurance company, it’s wise to get advice from an experienced Phoenix injury lawyer. If you retain our team, your attorney will advise you on speaking with all other interested parties, and we will immediately launch our own, independent investigation of the accident.
When should I speak with my insurance company? What if the other driver’s insurance company contacts me?
A: Ideally, you should speak with your insurance provider after you speak with an attorney. You should also speak with an attorney before agreeing to a recorded statement with any insurance company. Never speak with another driver’s insurance company before speaking with a personal injury attorney. Politely decline to comment, and seek the counsel of our attorneys in this situation. Any of your statements may be taken out of context or presented in such a way during litigation of your eventual injury lawsuit that could be damaging to your case.
Insurance companies do require policyholders to report accidents in a timely matter and to cooperate with them in the investigation of the claim, and your policy should detail your obligations. You should speak with an attorney as quickly as possible to ensure that you comply with these requirements.
How much does it cost to hire an injury lawyer?
A: The Lamber Goodnow lawyer team serves injury clients on a contingency fee basis. Our PI lawyers only get paid when and if we secure a favorable settlement or verdict. There are no out-of-pocket costs for our legal services. We will help you accurately evaluate the value of your case and make the most informed decision in your unique situation.
How much does it cost to have you investigate my injury claim?
A: Our investigation and evaluation of your case are free of charge. Following our free initial consultation, if we believe that you may have a case, we will fully investigate your personal injury claim if you choose to hire us. Our legal services are provided to you on a contingency fee basis. Please see the above answer to “How much does it cost to hire an attorney?”
How long will it take to recover compensation if I file a lawsuit?
A: Every personal injury case is unique. A number of factors affect the progression of the case, including how aggressively insurance companies and other possible defendants fight the matter. Your case may settle with your best possible outcome in just a few months, or we might have to take opposing parties to court to argue for the compensation that you deserve. The vast majority of the injury cases we handle settle outside of court.
How much money is my PI claim worth?
A: A number of factors influence the value of your case, and our negligence lawyers fully evaluate your case to pursue the full compensation that you deserve for past and future medical expenses, lost wages, lost earning potential, and pain and suffering. See our “What is my personal injury case worth?” page for a more complete answer.
What steps are involved in bringing an injury case?
A: The first step is a free, no-obligation initial consultation with one of our Lamber Goodnow lawyers. We will discuss the circumstances of the accident that caused your injuries, your medical costs and your legal options. We will evaluate your injury claim and determine if you have a case for which we are able to help you pursue compensation.
We will handle all communications with the defendant and keep you informed throughout the legal process. Our team will seek favorable resolution from the defendant. Follow this link for more information about the steps in a personal injury legal case.
A: Our investigation and evaluation of your case are free of charge. Following our free initial consultation, if we believe that you may have a case, we will fully investigate your personal injury claim if you choose to hire us. Our legal services are provided to you on a contingency fee basis. Please see the above answer to “How much does it cost to hire an attorney?”
Why Choose the Best Personal Injury Lawyer in Phoenix?
Not all injury lawyers are the same. When other attorneys’ families need help, they call Marc Lamber. That trust is earned through decades of results, integrity, and putting clients first — not through billboard advertising.
Get Your Free Case Evaluation
If you’ve been injured, you deserve to know your options. Our team will review your case, explain your rights, and help you understand what compensation you may be entitled to — all at no cost and no obligation.
- Free, confidential consultation
- Response within 24 hours
- No fee unless we win your case
- Hablamos Español
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