Distracted Driving: Preventable and Deadly.

It only takes a few seconds to look down at your phone to read a text message from a friend or check to see if you received an email, and it always seems like a harmless deed. But when done while you’re driving, actions like these can have deadly consequences.

The Issue

9 a day

Killed by distracted driving
Hundreds of thousands more are injured each year. The habit is sweeping the nation as a deadly practice.
Annual deaths: 3,000+
Annual crashes: ~500,000
Text = 23× crash risk
Three Types of Distraction
Manual
Hands off the steering wheel
Visual
Eyes off the road
Cognitive
Mind off driving
Texting hits all three at once.
5-Second Rule
The time to send a text — five seconds — covers more than a football field at highway speed.
 
Va. Tech Transportation Institute
01 · The Problem

An epidemic on American roads

Distracted driving is quickly becoming an epidemic in America. The habit kills nine people every day, and injures hundreds of thousands more each year. If that’s not enough to demonstrate to you that distracted driving is sweeping the nation as a deadly practice, consider these startling statistics:

  1. Ten percent of automobile fatalities involving a driver under the age of 20 were tragedies resulting from distracted driving.
  2. One-third of drivers openly admit to texting while driving.
  3. Drivers who use a cell phone in some capacity are approximately four times more likely to be in an accident than those who don’t.
  4. Drivers who text message while driving are 23 times more likely to be involved in a crash than those who aren’t operating a phone or participating in other distracting behavior.

Texting takes your hands, eyes, and mind off the road — all at once.

The triple distraction

Understanding Distracted Driving

There are three types of distractions that can affect drivers and put them, their passengers and drivers who are sharing the road with them in danger:

  • Manual distractions occur when your hands are taken off of the steering wheel.
  • Visual distractions happen when you take your eyes off the road.
  • Cognitive distractions occur when your mind is focused on something other than driving.

Distracted driving doesn’t just involve phone-addicted teenagers – it’s a problem for everyone. Talking on the phone, sending a quick text, finding directions to a restaurant or applying one last dollop of makeup are all examples of distracted driving that most of us have been guilty of at one point or another. Texting is an especially dangerous behind-the-wheel task because it involves all three types of distractions, so that quick text you’re sending isn’t so harmless after all.

Think about all of the devices available in your car right now. Sure, there’s your mobile phone which you can talk and text on, but that’s not all it’s used for anymore. You can also download a map and get turn-by-turn instructions. You can send emails. You can scan satellite radio to find your favorite song. You can get a weather report for the weekend, or even make a reservation for your anniversary – all while you’re barreling down the highway.

More than 3,000 people are killed in distracted driving accidents each year. But perhaps more staggering is the fact that nearly a half million distracted driving accidents happen each year, many of which involve serious injuries.

While it might seem like looking away from the road for a second or two isn’t a big deal, merely glancing at a mobile device to read a message can be a fatal choice. According to the Virginia Tech Transportation Institute, the time it takes to compose and send a typical text message is five seconds. When traveling at highway speeds, those five seconds take you a further distance than the length of a football field.

By the Numbers
NHTSA · NSC · VTTI

Five seconds is all it takes.

9
People killed every day by distracted driving in the U.S.
NHTSA
23×
Higher crash risk when texting behind the wheel
VTTI
1/3
Of drivers openly admit to texting while driving
11%
11%
Lower motorcycle fatality rate in states with strong texting bans
Then & Now
What gets impaired

The next seat-belt moment

Thirty years ago, seat belts were optional. Today they’re second nature. Distracted driving is the safety issue of our time — and changing it will take the same effort.
Hartman & Huestis
Did You Know?

Edibles can take up to 4 hours to peak — and impairment can last up to 10 hours. The legal consequences don’t change with the form.

02 · The Response

Fighting Back

To combat the lure of distracted driving, Marc Lamber and his team have launched this page. Here, you can ask questions and get educated about how you can make sure that you, your family members and your friends have a safe trip every time. We’ll also discuss how we’re battling distracted driving through public service campaigns, legislation, community involvement, and more.

Today, getting into a car and putting on a seat belt is considered a simple and expected activity – but that wasn’t so 30 years ago, when preventable accidents killed far too many, and drivers and passengers viewed seat belts as optional. The same is true for the dangers of drunk driving and the importance of child safety seats – these issues are undisputed and fundamental to traffic safety now, but getting them to common-sense level took time and effort by concerned citizens.

Distracted driving is the motor vehicle safety issue of our time, because although it’s completely preventable, people are still falling victim to its dangers.

Our increasingly digitally-connected lives make distracted driving far too easy and attractive. Extra devices and their addictive electronic features make it possible to continue a conference call or schedule an appointment at the same time you’re eating a burger and merging onto a freeway. Something has to be the priority, and far too often, keeping your eyes on the road isn’t No. 1 on the list.

Motorcyclists Vulnerable to Distracted Drivers

States that have enacted moderate to strong cell phone and texting bans have motorcycle fatality rates that are as much as 11% lower that states with no bans, reports the Insurance Journal. It is important for drivers to be focused on the road to avoid motorcycle accidents. If you are in an accident involving a distracted, visit this page for information about our personal injury law firm in Downtown Phoenix.

03 · What You Can Do

Six things every driver can do today.

Fighting distracted driving is something all of us can – and should – be doing. Here are some actions you can take to help ensure the safety of yourself and those around you:
 
01
Set the example
Set an example for those around you, especially children and teenagers, and model safe driving behavior by keeping your attention on the road and away from blinking and ringing devices.
02
Pull over
Pull over when you need to make a call or send a message.
03
Educate your family
Educate family members that distracted driving is extremely dangerous, just like drunk driving or driving without a seat belt.
04
Don’t call drivers
Avoid calling or texting friends, colleagues and family who you know are driving.
05
Talk to your employer
Ask your employer to discourage working while driving, such as taking phone calls or responding to emails or text messages.
06
Support legislation
Encourage legislation to mandate safe driving.

Motorcyclists Vulnerable to Distracted Drivers

States that have enacted moderate to strong cell phone and texting bans have motorcycle fatality rates that are as much as 11% lower that states with no bans, reports the Insurance Journal. It is important for drivers to be focused on the road to avoid motorcycle accidents. If you are in an accident involving a distracted, visit this page for information about our personal injury law firm in Downtown Phoenix.

For more information about distracted driving, visit these resources:

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